Source: Retail Gazette/ Article by Ben Stevens 2018 Abercrombie and Fitch is a teen clothing retailer that has been struggling because of a decline in sales. The brand is a higher-end clothing store so they typically have more expensive clothing but targeting to teens, it's important to have lower prices because teens don't often have the money for more expensive products. How can they improve the retailing mix? Price- They could increase their sales if they were to reduce their prices. Place- Once they have the reduced prices, they should have stores in smaller malls like Stone Road Mall and Conestoga Mall.  Promotion- They should advertise their brand more than they do. I have never seen a Abercrombie and Fitch advertisement, possibly because I am not in Toronto but once they have more locations in these local malls, it would be important to advertise more.  Product- Their products are very similar to the average teen retailer so I don't think they would need an...

Odd-even pricing is when a price is set a few cents or sometimes dollars before an even price such as $19.99 instead of $20. This strategy is said to be effective because our minds perceive it to be cheaper than $20 dollars even though it barely is. A&W is one food chain competitor that does not use odd-even pricing. I think this is a good strategy because when customers are paying with cash, it may seem annoying to have an odd-even priced item which may result in customers not purchasing the item. Palmquist states in his article that 57% of consumers prefer round numbers and this large percentage is too high to simply ignore.Companies need to satisfy customers and make them happy or they have a risk of losing them so switching to round numbers instead of odd even pricing could increase sales. Reference: Palmquist, M. (2013) Strategy and Business: https://www.strategy-business.com/blog/The-Psychology-of-Pricing-Customers-Prefer-Round-Numbers?gko=f4877

 Source: LinkedIn One advertisement that attracts my attention is the Conestoga College billboard I see around the Kitchener and Waterloo area as well as advertisements often around bus stops. Currently in the Business Fundamentals program, these advertisements made me look because I recognized the name and some mention "Career Focused Degrees". I love learning, achieving things and doing well in school so I am researching different schools that have degree programs I am interested in taking in the fall. I didn't know how many degree programs Conestoga College had until I saw their advertisements and looked more into it. I found they had the degree programs I was looking for! Their message appeal states: "What you do here, counts out there". This is appealing because everybody wants to learn things that are important for their future career. It's effective because it may be what someone is looking for but they might not be aware that it exists until th...