My favourite brand is Apple because they design their products with a visual appeal to them. In my opinion, compared to Blackberry, Android and other smartphones, Apple's smartphones look better in general. They are also very user friendly compared to their competitors.The 5 brand elements are as follows with explanations of why they are appealing to the target market: Trustworthiness- Apple is a good and reliable phone. Personal experience, iPhones seem to last longer than other brands of smartphones and this could be why it's a trustworthy brand compared to others.  Engagement- Apple engages their target market with Apple Music, App Store and many other interactive apps and systems for the users. Leading edge- Apple is very big in innovation and coming up with the newest and most unique products. This keeps the target market interested and excited for the next new product that Apple will come out with.  Corporate Citizenship- Apple helps conserve the environment by usin...

It's important to be a good team member because many jobs require team work. Even if you're working independently, you must still be able to work well with others within the company. Here are a few ways to be a good team member: Be dependable Take initiative  Be flexible Contribute your ideas  Communicate and discuss ideas with your teammates Dependable- To be dependable is to do your part well and make the other team members be able to trust and rely on you to get your part done well in advance of the deadline. Initiative- Taking initiative makes you a good team member especially if there needs to be a leader and nobody is taking the initiative to start on a project or schedule a meeting time for all members to meet up. Flexibility- Being flexible means to not always be available but to make time for meetings to work on the project. Communication and contribution- Contributing your own ideas adds information for the project and helps open more ideas from the other ...

     It is important to do market research before trying to market your product. Not doing enough research can result in a failed brand or product. I feel it would be extremely fun and interesting to participate in market research. Using surveys, focus groups, or sampling are all different ways of researching and I would love to participate in all the different ways to find out how people would react to a product if they were able to have it.      If I were to build a product or brand, I would have to market research to see if people would actually buy the product before I make an attempt in selling it. This process is extremely important in order for a business to succeed and participating in the research would be an amazing experience particularly because I am considering going into marketing as my career choice.

Marketing mix, Socio-cultural, Situational and Psychological influences are what drives a person to go through the following five steps of the purchase decision:  Problem Recognition- this step is when a person realizes they need or want a product. Information Search- an internal or external search for clarifying the problem.  Evaluation of Alternatives- objection and subjection of various different companies offering the same product. Purchase Decision- the official decision of the product brand, the place to buy the product and when to buy it.  Post-Purchase Behavior- the behavior and how a consumer reacts after buying the product. It can often lead to cognitive dissonance which is when the consumer has a second thought about buying the product. What influences me the most to go through this process is the Situational influence. I often buy products when I "feel" like having them. For example, when I'm at school, the smell of the food places often makes me feel ...