Starting this course, my knowledge of marketing was very basic. I knew it was to do with advertising a product and creating brand awareness but after the completion of this course, I now have a deeper understanding about what marketing really is and I learned how to effectively use it to market a new product. My view of marketing changed drastically. Before the completion of this course, marketing seemed simple because it was being used everywhere but I have now learned, there is so much to consider when coming up with a new product. The marketing plan assignment let me put into use the material I was learning and made me aware of all the different things to consider when trying to introduce a new product. Source: Haiku Deck, 2015 I am currently at the Accelerator Center in Waterloo which is affiliated with the University of Waterloo where I am creating a new product. Taking this course and specifically, completing the marketing plan assignment, has helped me throughout the proce...

Source: https://www.wish.com/ Wish, an app on your smartphone for purchasing cheap products- particularly clothing, sends me emails regularly. The emails aren't personalized and I think for effective marketing, it is important to personalize the emails. When someone sees their own name, it draws attention to it and as Kevin states in his blog, using their name in the subject line of the email makes them assume that it is from a trusted source which makes for a higher opening rate. Although it's not the only way to catch a consumer's attention, it can definitely improve and increase the email's being seen that you are sending out. Kevin's Blog- Comm 100: https://emailmarketing.comm100.com/email-marketing-tutorial/personalized-email.aspx