Market Research

     It is important to do market research before trying to market your product. Not doing enough research can result in a failed brand or product. I feel it would be extremely fun and interesting to participate in market research. Using surveys, focus groups, or sampling are all different ways of researching and I would love to participate in all the different ways to find out how people would react to a product if they were able to have it.
     If I were to build a product or brand, I would have to market research to see if people would actually buy the product before I make an attempt in selling it. This process is extremely important in order for a business to succeed and participating in the research would be an amazing experience particularly because I am considering going into marketing as my career choice.