The 5 Branding Elements

My favourite brand is Apple because they design their products with a visual appeal to them. In my opinion, compared to Blackberry, Android and other smartphones, Apple's smartphones look better in general. They are also very user friendly compared to their competitors.The 5 brand elements are as follows with explanations of why they are appealing to the target market:

• Trustworthiness- Apple is a good and reliable phone. Personal experience, iPhones seem to last longer than other brands of smartphones and this could be why it's a trustworthy brand compared to others. 
• Engagement- Apple engages their target market with Apple Music, App Store and many other interactive apps and systems for the users.
• Leading edge- Apple is very big in innovation and coming up with the newest and most unique products. This keeps the target market interested and excited for the next new product that Apple will come out with. 
• Corporate Citizenship- Apple helps conserve the environment by using renewable energy to power their facilities and are working towards being 100% environment friendly.
• Presence- Known as one of the most successful technology companies, consumers see that Apple stands out with their good innovations. They are often coming out with new and unique products that other companies try and copy which keeps them in the media and on people's minds.