Reflection Post

Starting this course, my knowledge of marketing was very basic. I knew it was to do with advertising a product and creating brand awareness but after the completion of this course, I now have a deeper understanding about what marketing really is and I learned how to effectively use it to market a new product. My view of marketing changed drastically. Before the completion of this course, marketing seemed simple because it was being used everywhere but I have now learned, there is so much to consider when coming up with a new product. The marketing plan assignment let me put into use the material I was learning and made me aware of all the different things to consider when trying to
introduce a new product.

Source: Haiku Deck, 2015

I am currently at the Accelerator Center in Waterloo which is affiliated with the University of Waterloo where I am creating a new product. Taking this course and specifically, completing the marketing plan assignment, has helped me throughout the process. The knowledge I have gained from this course will continue to help me successfully create this product.
My key take-away from this course will be the importance of a marketing plan. Five years from now, I will always remember what goes into a marketing plan from the assignment we had been working on for half the semester. Knowing your competitors and what your brand is against the competitors in terms of quality and price is an important thing I will always remember.





Photo Source: Haiku Deck, 2015: https://www.haikudeck.com/13-quotes-for-inspirational-marketing-inspiration-presentation-cJu3ZiRDL4